EduZone Academy (EdTech & Test Prep): Driving -60% Reduction in Cost Per Lead (CPL)
EduZone Academy was facing skyrocketing lead acquisition costs on social ads with inconsistent student enrollments. We built a high-converting masterclass webinar funnel with behavioral retargeting that slashed cost per lead by 60% and doubled enrollment ROI.
The Starting Challenge & Problem
Cold lead forms on Facebook were generating unqualified inquiries and low student attendance rates for their flagship certification programs, resulting in high sales team follow-up fatigue.
Initial Baseline Metrics:
Strategic Interventions & Implementation
How our technical search and paid acquisition engineers solved these bottlenecks.
High-Value Free Masterclass Funnel
Transitioned from generic contact forms to a structured 45-minute live value masterclass registration page with instant calendar booking and WhatsApp reminder automation.
Interest & Behavioral Segmentation
Engineered granular ad sets targeting specific career transition triggers, educational degrees, and software skills.
Automated Retargeting & Attendance Booster
Ran targeted video snippet ads to registered leads reminding them of the upcoming session, increasing live attendance from 18% to 48%.
Post-Webinar Urgency Sequences
Built limited-time enrollment discount campaigns targeting attendees who stayed past the 30-minute mark.
Commercial Results & ROI Achieved
The final tracked performance outcomes achieved at the conclusion of the campaign.
Decreased cost per qualified student lead from ₹480 down to ₹190.
Generated ₹3.00 in course fees for every ₹1.00 spent on advertising.
More than doubled the live show-up rate with automated reminders.
Predictably scaled monthly cohort enrollments from 25 to 58 students.
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