ShopEase (D2C E-commerce): Driving 4.8x Average Campaign ROAS
An emerging D2C brand was burning ₹50,000 monthly on fragmented Facebook and Instagram ads with inconsistent 1.1x ROAS. We rebuilt their entire creative testing framework, audience segmentation, and Conversions API tracking to achieve a steady 4.8x ROAS.
The Starting Challenge & Problem
The brand relied on boosting Instagram posts and running single-image ads directly to unoptimized product pages. High cost-per-click (CPC), heavy cart abandonment, and severe iOS attribution gaps prevented them from scaling ad spend profitably.
Initial Baseline Metrics:
Strategic Interventions & Implementation
How our technical search and paid acquisition engineers solved these bottlenecks.
Full-Funnel Ad Account Architecture
Separated campaigns into Cold Prospecting (dynamic broad & video hooks), Warm Retargeting (social engagers & catalog viewers), and Hot Recovery (cart abandoners with scarcity offers).
Short-Form Video Creative Testing Engine
Produced and tested 12 video creative iterations focusing on problem-solution hooks, customer unboxing proof, and direct visual value propositions in the first 3 seconds.
Conversions API (CAPI) Server-Side Tracking
Implemented server-side tracking via Cloudflare Gateway and Meta Conversions API, recovering 32% of previously lost iOS conversion signals.
Landing Page & One-Click Checkout Optimization
Streamlined the mobile product detail page, added sticky Add-to-Cart buttons, and integrated instant checkout trust badges to decrease bounce rates.
Commercial Results & ROI Achieved
The final tracked performance outcomes achieved at the conclusion of the campaign.
Consistently delivered ₹4.80 in revenue for every ₹1.00 in ad spend.
Scaled monthly store revenue from ₹55k to over ₹2.4L in 90 days.
Reduced customer acquisition cost from ₹1,450 down to ₹550.
Store conversion rate jumped from 1.2% to 2.22%.
Ready to Achieve Similar Results for Your Brand?
Let us audit your current digital channels and present an actionable strategy.